William Poundstone unravels a great example of how businesses use “nudges” to direct user (customer) behavior to make choices they otherwise might not.
“Puzzles, anchors, stars, and plowhorses; those are a few of the terms consultants now use when assembling a menu (which is as much an advertisement as anything else). “A star is a popular, [...]
A Real Nudge
Dec 14, ’09
3:06 PM