Sylvia and I worked on a fundraising site for our daughter’s school, PS29 in Brooklyn called 5days4arts.org. It was conceived of and launched in an incredibly short period of time, but it managed to meet the fundraising goal of $40,000 in just about two weeks. It was a great lesson in using social media for [...]
What to do with all that cognitive surplus
Nov 29, ’09
5:17 PM
I was at the Wired Store a couple days ago. Its filled with all manner of (mostly) electronic gadgets, televisions, a Camaro, and a drop of camping gear. Leaving, I felt nothing. In years past – actually a good 20 or more years ago, I would have been excited at the sight of all that [...]
Behavioral Economics and User Experience
Nov 25, ’09
3:28 PM
A short but interesting article in the WSJ goes into the use of “nudges” and social pressure to encourage people to modify their behavior. The basic idea is that people don’t always behave rationally or in their best self-interest. While this wasn’t big news to the rest of the world, apparently it is for many [...]